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The platform is rolling out a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.

Trial and Implementation

The update is being tested over the next few weeks before a full-scale rollout. This development comes amid a surge in AI-generated material, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that nearly a tenth of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or surreal.

Our research shows that a lot of users enjoy content created using AI tools, from computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own choices,” commented a spokesperson.

Scale of AI Content

TikTok announced that there are now over a billion videos on its app labeled as AI-generated. In total, over 100 million media items are added to the platform each day, making AI content a limited portion of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the amount of AI content they view by accessing the topic control setting in the platform and picking AI-made media. Further subjects that can already be controlled under the setting include politics, fashion, aesthetics, and movement.

AI Disclosure Rules

Its guidelines require users to tag lifelike AI-generated content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its user guidelines.

In addition, the app will now apply an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for spotting artificial media. This step is designed to stop users from attempting to bypass the tagging system.

Educational Initiatives

TikTok is also introducing a $2 million awareness program for professionals and groups to create educational content about ethical AI use. This project will support non-profit groups focused on training coding and technology.

Platform Protection

The video-sharing app has supported its content review process, amid debate over intentions to lay off a large number of safety staff in the United Kingdom. The company is expected to cut a significant number of roles in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content prior to it has to be seen by humans. The platform reported a notable drop in explicit and harmful content reviewed by safety staff over the past year due to intervention by its AI tools.

It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us process content quickly.”